Einbecker Brauhaus AG

Einbecker Brauhaus AG - History

Beer trade was already very meaningful for the city Einbeck in the 14th century. Each full-fledged citizen of Einbeck had the right to brew beer, and there were over 700 brewers in the city.

The city council purchased the excess beer and took care of marketing the beer for Germany and abroad - from Amsterdam in the west to Tallinn in the east.

April 28, 1378
The oldest available receipt for the sale of 2 tons of Einbecker beer to the city of Celle is dated April 28, 1378.


14th and 15th Century
The Einbecker beer trails extend to Bremen, Hamburg, Lübeck, Landshut, Munich, Danzig, Königsberg, Riga, Denmark and Amsterdam.


April 17, 1521
Martin Luther received a mug of Einbecker beer from Duke Erich at the Worms Reichstag and praised it with the words: "The best drink known to man is called Einbecker Beer ."


1612
An Einbecker master brewer is lured to Munich in order to brew the famous "Ainpöckische Bier" there. The name of the beer changed to the Bavarian accent and was called "Oanpock" and later "Bockbier" (bock beer) in this region: One could say that the city of Einbeck gave Bockbier its name. "Without Einbeck, there'd be no bock beer!"

1616
There are 742 citizen brew houses in Einbeck.


1794
Founding of the Einbecker community brewery "Städtische Brauerei" and merging of the individual brewing rights.


1851
The first beer to be filled in bottles in the Einbecker steam beer brewery.

And from the beginning the "Original Einbecker Bottle" is used. The design of the bottle has not changed since then, and it has become one of the symbols of the Einbecker Brauhaus.

1967
Reorganization of the brewery to form the "Einbecker Brauhaus AG" (Einbecker Brauhaus Corporation).


1969
The Einbecker Brauhaus came to Schultheiss Brauerei AG, Berlin, which merged with Dortmunder Union in 1972 to become Brau & Brunnen.


1988
Acquisition of the Göttinger Brauhaus AG.


September 1997
A private group of investors under the leadership of the Ender & Partner Vermögensverwaltung AG, Cologne acquires 80% of Einbecker shares from the Dortmunder Brau & Brunnen AG brewery.


October 1997
Acquisition of the MARTINI Brauereibeteiligungs GmbH in Kassel.

Sprachnavigation